Auto-learn
Drops onto your site, crawls it, profiles brand, products, audience and tone. The grounded foundation for everything else.
- Sitemap & content crawl
- Vector knowledge base
- Brand profile extracted by AI
Everything your partner can do
Built for owner-operators, agencies, and anyone who wants more than a chatbot.
Audits & insights
On-demand or scheduled audits across SEO, content, broken pages, accessibility and competitor moves.
- SEO + content audits
- Competitor gap analysis
- Insight feed with severity
Drafts in your voice
Posts, blogs, newsletters, replies — all grounded in your knowledge with your brand voice.
- Social, blog, newsletter
- Draft → approve → publish
- Suggest / Draft / Auto modes
Self-building website
Translates audit findings into before/after edits, applies the safe ones, verifies the result, and can revert.
- Edit proposals with diffs
- High-stakes hold
- Verification + revert
Channels & reputation
WhatsApp, reviews, leads — triaged, ranked and routed to the right place.
- WhatsApp Cloud API
- Review monitoring
- AI lead triage
Proactive partner
Heartbeat checks watch your business and tell you what changed — not the other way around.
- Daily morning briefing
- Weekly briefing email
- Avatar + voice on demand
Built so you can trust letting go
You stay in charge. Wobbie shows its work — every time.
Every change is a diff you approve
Wobbie proposes edits as before/after diffs. Nothing hits your live site until it clears your rules — or you tap approve.
One-click revert on anything Wobbie touches
Every site change is logged and reversible. If a change breaks something, revert it in one tap and Wobbie learns.
High-stakes topics always pause
Pricing, legal, refunds, bereavement — Wobbie always drafts and waits for you, even on Full Auto.
What Auto can and can't do
Every mode has hard limits. High-stakes actions always pause for you.
What each mode can actually do
High-stakes actions always pause for you — no matter which mode you pick.
| Action | Suggest | Draft & Approve | Full Auto |
|---|---|---|---|
Publish a blog post Auto publishes only when the draft passes fact-check and brand-voice checks. | Never | Waits for you | On its own |
Edit meta tags / on-page SEO Every change is a diff you can revert with one click. | Never | Waits for you | On its own |
Reply to a lead / message Even in Auto, first-reply to a human is always drafted for approval. | Never | Waits for you | Waits for you |
Change a product price Pricing is high-stakes and always pauses for you, in every mode. | Never | Waits for you | Waits for you |
Send a marketing email Outbound sends to your list require explicit approval. | Never | Waits for you | Waits for you |
Touch legal / policy pages Legal, T&Cs, and policy pages are locked from automated edits. | Never | Waits for you | Never |
Delete content or pages Deletions always require you. Wobbie can archive but not remove. | Never | Waits for you | Never |